27th March 2026
We’ve made an important update to how Facebook posts are structured in TMS — this is designed to improve both compliance and performance, while keeping your posts clean and on-brand.
What’s changed?
You will notice that:
- The link and operator details now sit in the first comment
- The main post may reference “full details in the first comment”
This is intentional — and here’s why:
β 1. CMA / DMCC Compliance (UK regulations)
When a post includes a price, it becomes an “invitation to purchase”, meaning certain details must be clearly available — including:
- The tour operator (who the holiday is with)
- Pricing context and access to full terms ( of the operator)
π If a link isn’t provided, the main post would need to include full terms & conditions and operator details, which would make it long, cluttered, and less effective.
By placing this information in the first comment (with the link), we:
- Keep you compliant
- Provide access to full details
- Avoid overloading your main post
π 2. Better Reach on Facebook
Facebook now reduces visibility of posts that include external links in the main caption.
π By moving the link to the first comment, your posts:
- Reach more people
- Get better engagement
- Avoid being treated like unpaid ads
π The Result
- Your post stays clean, engaging, and focused on your brand
- Compliance is handled in the background
- Your content performs better
You still have full control and can edit posts if needed in the scheduler — but this update is designed so you shouldn’t have to.
If you have any questions at all, just let us know — happy to help π
