- NURTURE -
Email Marketing
The highest ROI of any marketing channel
As a specialist travel selling business, email marketing is the sharpest tool in The Travel Marketing System. Whatever you think, your contacts DO want to hear from you!
Email marketing is consistently proven to yield the highest ROI for businesses like yours and is therefore your number one priority when allocating resources to marketing
Our integrated system makes sure you get it right
- NURTURE -
Email Marketing
The highest ROI of any marketing channel
As a specialist travel selling business, email marketing is the sharpest tool in The Travel Marketing System. Whatever you think, your contacts DO want to hear from you!
Email marketing is consistently proven to yield the highest ROI for businesses like yours and is therefore your number one priority when allocating resources to marketing.
Our integrated system makes sure you get it right.
TravelMail Pro
Every business needs a specialist Email Marketing System to professionalise and simplify the process of sending bulk emails. A proper system is the only secure way to make sure they don’t end up in spam and will aid compliance with the necessary PECR regulations in conjunction with the Data Protection Act and GDPR.
TravelMail Pro is the perfect solution. This is because it is fully integrated across the Travel Marketing System portfolio meaning:
- You’ll never miss another valuable lead
- Managing marketing permissions and subscriptions is simple
- You can create content rich emails that convert in a few clicks
- You can segment your database and build loyalty with more personalised content
- You can automate standard follow-ups
- You can stop duplicating tasks
You will also love the simple ‘Drag and Drop’ editor and library of templates which allow you to craft your own good looking campaigns with ease. The clearly presented analytics allow you to see what works and what doesn’t so you can modify your campaigns and hone your skills.
NEW!!!! ‘Ready to Send’ Marketing Email Library for Travel Agents
Do you struggle to find the several hours needed to research and create inspirational, informative content for your marketing emails, edit it and then think up a compelling subject line to boost open rates? If the answer is ‘Yes’ and you are not sending out regular, inspiring and informative emails to your database, our brand new Marketing Email Library is for you!
Providing a complete ready-made 12 month Email Marketing Strategy for your business, you receive all the content you need to connect with your database on a regular basis.
The Email Marketing Library is included as part of our ATTRACT, NURTURE and GROWTH plans and contains:
- 20 Armchair Travel emails: a library of beautiful, inspirational and informative ‘Armchair Travels’ emails complete with video and images.
- 12 ‘Ultimate Itinerary’ emails per year: A monthly luxury email providing expert insight into different locations to inspire high value trips of a lifetime.
- 12 Themed Promotion Emails per year: An email curated from the best Marketing Manager promotions each month.
- 2 Seasonal Greetings emails per year (Christmas and Easter)
- A compelling subject line to enhance open rates with each email.
- Ready made Instagram and Facebook posts to promote new sign ups.
The result? More new clients, more bookings from existing clients and valuable referrals from your database.
DIY and Fully Managed Service Options
Our emails come complete and ready for you to send. All emails are fully customisable for you to edit and add your own branding and contact details.
The emails are accessed via your TravelmailPro account ready to simply select and schedule on your preferred date and time.
We also offer a Fully Managed Service. We will take care of implementing the complete annual Email Marketing Strategy on your behalf, ensuring each email is delivered directly to your database and complete with your own branding and contact details.
Would you like to see an example of the email content/templates we provide for you to send to your clients?
Get Example Email Template >Automated Emails
Automated emails are a huge time saver and make sure you always get round to sending those important follow-up emails that help deepen the relationship with your leads.
With Travelmail Pro, all you have to do is set up the email once and let the system do the rest. When certain preset conditions are met, the relevant email will be automatically sent to ensure relevant information is delivered at the right time, every time.
Become super efficient and delight your leads and customers with:
- Warm welcome emails (perhaps with an introductory offer) to everyone signing up for your newsletter
- Special birthday or anniversary offers
- Useful travel information and links to upsells (e.g.car hire, airport parking, experiences) triggered by departure date
- Welcome Home messages and testimonial invites triggered by return dates.
TMS Marketing Manager
Sending sporadic marketing emails is not an effective strategy for connecting with your audience. But finding the time to create eye catching emails with the engaging content your leads are looking for can be tricky to do on a regular basis.
The email marketing function within our TMS Marketing Manager is the solution. With this virtual assistant, you can create consistent, professional emails your contacts will love in just a few clicks.
With the TMS Marketing Manager taking care of all the formatting, branding and clear, compelling calls to action, you can send great emails that convert leads to customers, in 3 easy steps.
All you have to do is:
- Write your inspiring message or newsletter (as much or as little as you like!)
- Click to add your choice of relevant special offers from the live database.
- Preview and send
Email Marketing is just one of the TMS Marketing Manager’s many skills. Find out how it makes marketing easier across all your channels, from shop windows to social media.
TMS Marketing Manager >