DMCC Compliance Hub
Marketing compliance tools for travel agents — DMCC Act, PTR, ATOL & CMA
Staying compliant with UK consumer law just got simpler.
The rules around holiday marketing have changed. The DMCC Act 2024, CMA price transparency guidance, ATOL requirements, and Package Travel Regulations all place real obligations on travel agents — and getting them wrong carries serious risk.
This hub brings everything together in one place, so you always know what's required and how to meet it.
The good news? If you're marketing holidays through TMS, most of the hard work is already done for you.
TMS automatically handles operator name and contact disclosure, ATOL display, and pricing transparency within your promotional materials — so the details that regulators look for are included by default, without you having to think about them. You don't need to chase operators for their details, manually add compliance footers, or worry about whether your poster or email meets the latest requirements.
Your job is selling holidays. Ours is making sure the way you promote them keeps you on the right side of the law.
DMCC Act & Regulatory Framework
The DMCC Act 2024 introduces new consumer protection obligations including:
- Prohibition of fake reviews and subscription traps
- Enhanced transparency requirements for online pricing
- Clear identification of traders in all marketing communications
- Mandatory disclosure of commercial intent in all promotions
- Strengthened CMA enforcement powers with fines up to 10% of global turnover
Source: DMCC Act 2024 – Part 3 (Consumer Protection)
Under the Package Travel and Linked Travel Arrangements Regulations 2018:
- Organiser name and address must appear on all pre-contractual information
- Standard pre-contractual information form must be provided before booking
- All essential information must be given in plain intelligible language
- Price changes restrictions after booking (only within 20 days of departure for permitted increases)
- Insolvency protection (ATOL or equivalent) must be clearly communicated
- Travellers' rights in case of significant changes must be disclosed
Source: Package Travel and Linked Travel Arrangements Regulations 2018
ATOL requirements for travel agents selling packages with flights:
- ATOL number must be displayed on all marketing materials
- ATOL Certificate must be issued at time of booking
- ATOL logo and protection statement mandatory on websites
- Must state "ATOL Protected [number]" prominently in all communications
- ATOL holder's name must appear with the number
- Failure to display is a criminal offence under the Civil Aviation Act
Source: CAA ATOL Regulations & CAA Official Record Series 3
CMA guidance on consumer protection for travel businesses:
- Pricing must be clear, prominent and include all unavoidable charges
- No drip pricing – total cost must be shown from the outset
- Cancellation policies must be clearly communicated upfront
- Reviews must be genuine and moderation practices transparent
- Urgency and scarcity claims must be truthful and verifiable
Source: CMA Travel Sector Guidance & Consumer Rights Act 2015
Our platform's approach to compliance:
- Automatic inclusion of operator name and regulatory numbers in all generated materials
- Pre-populated compliance footers for email, print and digital formats
- Built-in PTR pre-contractual information templates
- ATOL certificate generation integrated with booking flow
- Audit trail for all marketing materials for CMA compliance evidence
- Regular updates aligned with CAA, ABTA and CMA guidance
Source: TMS Compliance Documentation
Your Compliance Status
Email Marketing Compliance
Required elements for marketing emails under PTR & DMCC Act: operator name, ATOL number, and a link to the holiday landing page
5* W Algarve
Your Perfect 7 Night Getaway to Portugal
Albufeira, Algarve, Portugal
Travel dates: 13/08/2026 for 7 nights
Operated by: Operator Name ATOL 123456
Email Compliance Requirements:
- Operator trading name must appear clearly on the email (DMCC Act 2024, Section 230)
- ATOL Number shown alongside
- Link to Full Details
Poster & Print Compliance
Mandatory disclosures for print and digital poster materials
What's Included
- β This is a character limited bullet point
- β This is a character limited bullet point
- β This is a character limited bullet point
FULL DETAILS
Required Elements for Posters:
- Operator trading name clearly visible on the poster (DMCC Act 2024, Section 230(d))
- ATOL Number shown
- QR Code linking to full details
Social Media Compliance
CMA guidance on online promotions and social media posts
Required Elements for Social Posts:
- Operator trading name must be stated in the post — not just in a bio link (DMCC Act 2024, Section 230(d))
- ATOL Number of Operator if applicable
- #atolprotected or similar statement to draw user attention to the fact this is an ATOL protected holiday [ATOL Standard Term 1.3]
Landing Page Compliance
Website & landing page requirements under PTR and DMCC Act
Awe-Inspiring 15-Day Japan Tour
Grand Tour Of Japan
π΄ Awe-inspiring 15-day Japan Tour NOW from £5,415pp(was £5,615pp) π΄
Journey from incense-scented temples and elegant feudal castles to ultramodern electronic districts and dramatic volcanic landscapes as you travel the length of Japan on six spectacular train rides on a Grand Tour of Japan πΌπ»π‘
π Grand Tour of Japan - 15 days from £5,415pp (was £5,615pp)
β 9th June 2026
π΄ Sapporo - Hakodate - Tokyo - Hakone - Matsumoto - Kyoto - Hiroshima - Fukuoka
π TOUR200 - Save £200pp on tours departing on selected dates 2026
π Departing throughout 2026 & 2027
𧳠Travel Solo, Not Alone
A single supplement starts from just £715pp
β Visit Hiroshima's peace memorial and A-Bomb Dome
β Marvel at the Golden Pavilion in Kyoto
β Join the locals at Hakodate's morning market
Price includes:
β Return flights from London Heathrow and all internal travel
π¨ 3 and 4β accommodation
π½ 15 meals
π· 12 excursions
π§ Expert local tour guide
π₯Ύ Active pace
Our Reference: MH881381
Price guide: Prices are correct as at published date, based on the information shown and include any advertised discounts. As availability and prices can change the price confirmed at the time of booking may differ. Tour Operator terms and conditions apply.
Local Fees and Taxes: When applicable, price includes all mandatory local fees and taxes unless otherwise stated.
This Holiday is operated by Mercury Holidays ATOL: 1631.
Required Elements for Landing Pages:
- Operator full legal trading name must appear on the page (DMCC Act 2024, Section 230(d))
- Operator ATOL Number
- Hyperlink to a page with fill Operator disclosure - Name, Address, Email Contact ( no sales)and Booking Conditions
Digital Screen Compliance
Compliance requirements for digital screens, window displays and lobby screens under DMCC Act & ATOL Standard Terms
Required Elements for Digital Screens:
TMS Marketing Manager Asset DMCC Act Compliance
Reference: DMCC Act 2024 • CMA Guidance 207 • PTR 2018 • ATOL Standard Terms
| Invitation to Purchase / Price Shown Promotions | Inclusions | Regulation Reference | Exclusions | Regulation Reference |
|---|---|---|---|---|
| Window Posters and Digital Screens | Operator Name | DMCC Act 2024 Section 230
Omission of material information from invitation to purchase
An invitation to purchase omits material information if it omits: (d) the identity of the trader and the identity of any other person on whose behalf the trader is acting; |
Operator Address, email and Booking Terms | Section 230 subsection(8) (a) limitations of space (b) overcome by providing information on QR code linked landing page para. 4.22 Unfair commercial practices CMA Guidance 207 |
| ATOL Protected, Number | ATOL Standard Term 1.3 | |||
| Social Posts | Operator Name | DMCC Act 2024 Section 230
Omission of material information from invitation to purchase
An invitation to purchase omits material information if it omits: (d) the identity of the trader and the identity of any other person on whose behalf the trader is acting; |
Operator Address, email and Booking Terms | Section 230 subsection(8) (a) limitations of space (b) overcome by providing information on linked landing page as per: para. 4.22 Unfair commercial practices CMA Guidance 207 |
| ATOL Protected, Number | ATOL Standard Term 1.3 | |||
| Website Special Offer Content | Operator Name | DMCC Act 2024 Section 230
Omission of material information from invitation to purchase
An invitation to purchase omits material information if it omits: (d) the identity of the trader and the identity of any other person on whose behalf the trader is acting; |
Operator Address, email and Booking Terms | Section 230 subsection(8) (a) limitations of space (b) overcome by providing information on linked landing page para. 4.22 Unfair commercial practices CMA Guidance 207 |
| ATOL Protected, Number | ATOL Standard Term 1.3 | |||
| Email Promotional Assets | Operator Name | DMCC Act 2024 Section 230
Omission of material information from invitation to purchase
An invitation to purchase omits material information if it omits: (d) the identity of the trader and the identity of any other person on whose behalf the trader is acting; |
Operator Address, email and Booking Terms | Section 230 subsection(8) (a) limitations of space (b) overcome by providing information on linked landing page para. 4.22 Unfair commercial practices CMA Guidance 207 |
| ATOL Protected, Number | ATOL Standard Term 1.3 | |||
| Landing Pages | Operator Name | DMCC Act 2024 Section 230
Omission of material information from invitation to purchase
An invitation to purchase omits material information if it omits: (d) the identity of the trader and the identity of any other person on whose behalf the trader is acting; |
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| ATOL Protected, Number | ATOL Standard Term 1.3 | |||
| Hyperlink to a separate page showing: Operator Address, email and Booking Terms link | DMCC Act 2024 Section 230 (2)
Omission of material information from invitation to purchase
An invitation to purchase omits material information if it omits: (d) the identity of the trader and the identity of any other person on whose behalf the trader is acting; (f) in relation to any other person on whose behalf the trader is acting— (i) the person's business address and business email address (h) for products involving a right of withdrawal or cancellation, the existence of such a right; |
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| Invitation to Purchase / Price Shown Promotions | Inclusions | Regulation Reference | Exclusions | Regulation Reference |
|---|---|---|---|---|
| All Assets | Tour Operator Guarantees that promotions supplied for distribution via TMS MM are fully compliant with PTR, ASA and DMCC Act This includes (but is not limited to) confirming the following: Price shown will be fully inclusive of all mandatory charges, including unavoidable local taxes and fees that may be payable in local currency in destination. Descriptions will include all material information. As well as ensuring that descriptions are accurate, CAP Code Rule 3.3 states that ads must not mislead by omitting material information or information required to be included by law. Material information is information that the average consumer needs to take an informed transactional decision. Marketers should include all information about the product advertised, such as dates, airports, flight times, airlines and accommodation, which would likely affect a consumer's transactional decision. Rule 3.9 also states that marketing communications must not mislead by omitting significant limitations and qualifications, and qualifications should not mislead by contradicting the claims that they qualify. Marketers should therefore ensure that, where necessary, claims are appropriately qualified to make clear any limitations, exclusions or restrictions that apply to a claim. Take care with promotional offers — Marketers must ensure that travel promotions are advertised in line with the Promotional Marketing rules, that offers are genuine and meaningful and that they have evidence to substantiate any prices. Savings claims — Marketers should hold evidence to demonstrate that a savings claim or discount is genuine. If using a reference price, such as a 'was' price, marketers must be able to demonstrate that the saving advertised is meaningful. Recency, pricing history, sales data, sales and distribution channels will all affect whether a higher price is sufficiently established as a usual selling price. |
CMA Guidance 209 – Unfair commercial practices, price transparency 4.4
ASA Travel Marketing Guidance ASA Travel Pricing Advice ASA Travel Promotions Advice |
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Key Legislation & Guidance References
Your brand. Your assets.
Always compliant.
When agents promote your holidays, the legal responsibility doesn't stop at your door. TMS gives every agent selling your products the tools to stay compliant — automatically — at no cost to them and no burden to you.
Why operators need to care about agent compliance
UK consumer law — particularly the DMCC Act 2024 and CMA price transparency guidance — places obligations on the entire promotional chain. When an agent produces a poster, email or social post for your holidays, that material is subject to the same rules as anything you produce yourself.
If an agent fails to display your trading name, contact details, pricing breakdown, or ATOL information correctly, the resulting marketing could be non-compliant — potentially exposing both them and you to scrutiny. With dozens or hundreds of agents each creating their own materials, that's a lot of touchpoints to rely on manual processes for.
What the rules require of agent marketing
Four overlapping frameworks govern how holidays are promoted in the UK. Together, they require agents to display specific operator information every time they market your products.
Operator identity in promotional materials
Agents making an "invitation to purchase" must disclose the trader's identity and contact details. Vague branding alone is not sufficient — your actual trading name must appear.
Full pricing transparency
Headline prices must not mislead. Any mandatory charges must be shown upfront. Agents cannot advertise a "from" price that obscures unavoidable costs such as taxes or supplements.
ATOL
Where air travel is included, agents must reference the appropriate ATOL holder. Failure to do so is a breach of CAA requirements as well as consumer law.
Package Travel Regulations
Pre-contractual information — including the organiser's identity — must be provided before a customer is bound. This obligation begins in marketing, not just at the point of booking.
Compliance built in — not bolted on
TMS handles the compliance detail automatically within every marketing format. Here's what that means in practice for operators.
Your details are embedded in every agent's materials
Your operator name, contact details, and ATOL information are stored once in TMS and automatically included in posters, emails, and other formats agents produce using your assets. Agents don't need to look them up, type them manually, or remember to include them — they're just there.
Your brochure imagery and copy, used correctly
Agents access your approved content — photography, pricing, itinerary copy — directly within TMS. You control what's available. They build compliant materials from it. There's no risk of outdated imagery, wrong pricing, or off-brand presentation being used in the wild.
Compliance footer generated automatically
Every poster and printed piece produced through TMS includes a compliance-ready footer with your trading details, ATOL reference where applicable, and a link to a landing page — either via hyperlink or QR code — so that all your relevant information can be shown to adhere to the DMCC Act.
Consistent standards across your whole agent network
Whether an agent is producing their first TMS poster or their hundredth, the same compliance safeguards apply. You get peace of mind that every piece of marketing for your holidays meets the same standard, regardless of the agent's experience or technical ability.
The QR code requirement — solved
Printed promotional materials now need to direct consumers to full pricing and booking information — but printing a full URL, a complete pricing breakdown, and all regulatory disclosures on a poster quickly becomes unworkable. The solution is a QR code linking to a compliant landing page. TMS generates this automatically on every poster. Agents don't need to create or manage links. Customers scan and get everything they need. You meet the requirement without cluttering your artwork.
Free agent accounts — no barrier to compliance
The biggest obstacle to widespread agent compliance has always been cost and complexity. If agents need separate software, training, or subscriptions, many simply won't bother.
TMS removes that barrier entirely. Agent accounts are free. Agents sign up, connect to your operator profile, and immediately have access to your approved content and compliant marketing tools. There's nothing to install, no per-seat licence, and no technical setup required from the agent.
As an operator, you can invite your entire agent network and know that every one of them has everything they need to market your holidays correctly from day one.
- Free accounts for all your agents
- No installation or IT setup needed
- Your assets available immediately on signup
- Automatic compliance — no training required
- ATOL, CMA and DMCC requirements met by default
- QR codes generated on every poster automatically
- Consistent branding across your agent network
- Works for agents of all sizes and experience levels
