Month: March 2015

How some history of AVIS can teach you how to sell more holidays and make more money

“If you are not in business for fun or profit, what the hell are you doing there?” so said one time CEO of AVIS rental Cars – Robert Townsend. It is also pretty hard having fun if you are not making a profit! The travel press is full of examples of failed volume travel businesses …

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Email Communication – the most important marketing activity you should undertake

As a small business – or SME ( tour operators with turnovers of £50m qualify for this bracket!) marketing budgets are the hardest to set. The real reason for this is that there are a myriad of ways that customers find you and casting your net out is an expensive exercise. Going back a few …

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